Nas Launches Mass Appeal Records, Readies 'Lost Tapes 2'

  /  05.16.2014

Nas

Twenty years after making his debut, Nas is taking his career in a new direction. The rap veteran is launching the independent label Mass Appeal Records, where he will release Lost Tapes 2.

According to Billboard, Nas will make the transition to independent after his deal with Def Jam expires later this year.

“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” said Nas. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”

Co-founded by Peter Bittenbender, Mass Appeal Records succeeds Decon Records, a boutique hip-hop label started by Bittenbender and video director Jason Goldwatch in 2002.

The first Mass Appeal release, due later this summer, will be an annual compilation album featuring Future, Pusha T, Mac Miller, A$AP Mob, and Nas, who will perform a cover of Gang Starr’s 1994 single “Mass Appeal.”

Nas also plans to release Lost Tapes 2, the long-awaited sequel to his 2002 collection of unreleased music.

Also in the works is a posthumous album from UGK member Pimp C that will feature contributions from today’s hitmakers including Juicy J, Mike WiLL Made It, and DJ Mustard.

TRENDING

Ye Urges Everyone To Call Him By His Legal Name Instead Of Kanye West

Ye explained the reasoning why: “No brand or numbers gonna force me to call myself ...
02.28.2024

Cardi B Brings The Heat In Offset-Directed "Like What (Freestyle)" Video

In the video’s end credits, Cardi B teased, “This is just the beginning. Stay tuned.”
03.01.2024

Beyoncé Rocks A Mullet For The Cover Of 'CR Fashion Book' Issue 24: "I’m Having The Time Of My Life"

Ten years after her first cover with the magazine, Beyoncé is back to promote her ...
02.29.2024

Tyla Lands Her First-Ever Major Fashion Campaign With Gap's Linen Moves Commercial

During an 80-second video, Tyla could be seen dancing to Jungle’s “Back On 74” in ...
02.27.2024
View More

Sponsored Stories