Video: Ed Sheeran & Rudimental - 'Bloodstream'

In addition to videos from Migos and Action Bronson, Ed Sheeran presents his cinematic video for the Rudimental-assisted “Bloodstream” off his album x as part of the 2015 YouTube Music Awards.

In the gripping visuals, directed by Emil Nava, a former rock star (played by Ray Liotta) appears to have it all—money, big house, and women—but he’s still unhappy and lonely. He tries to drown his pain with liquor and sex, but it’s not enough and he eventually tries to take his own life.

Watch him battle his demons.