Sean “Diddy” Combs is going all out as he launches his first new fragrance in six years, 3AM by Sean John. In the shocking and steamy commercial, directed by Nabil Elderkin, the 45-year-old mogul and his sexy girlfriend, Cassie Ventura, take viewers behind closed doors.
“This is what 3AM looks like in Diddy’s world,” reads the video caption. In the provocative clip, the couple makes love, fight (Cassie slaps him and he chokes her), and make more love. Cassie lies naked in bed, while her man thrusts between her spread legs.
“The concept for the video represents one of the things that 3 a.m. is for me,” Diddy told Style.com. “It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
According to Page Six, the NSFW ad was too racy for Macy’s executives and Diddy was told to re-edit several times to tone down the explicit scenes, which caused the ad to be delayed.
But thanks to the Internet, you can watch the banned version below.