Snoop Dogg blasts into the future in the epic video for “California Roll” off his new album BUSH. In the imaginative clip, the West Coast OG takes a trip from the ’40s to the future with an all-star cast including Pharrell Williams, Stevie Wonder, and Nia Long.
After an introduction from a robot named Canubis 420, moviegoers take a seat and are transported into another dimension by a motion simulator similar to Disney’s Star Tours. Snoop drives his flying car through L.A., which looks like Egypt in the future. Hi-rises are scrawled with hieroglyphics and there are even gold pyramids over the Hollywood sign. Pharrell rocks a gold robe, Stevie rides shotgun with Snoop, and Nia envisions herself as Cleopatra.
“Because it was three superstars I was aiming for ‘event video’ vibes,” director Warren Fu told Noisey. “The kind of pop culture thing like when MJ would shut down prime time for his premieres. My initial concept was a spin on Star Tours. It was Pharrell’s idea to make the LA futuristic-Egyptian hybrid, and Snoop’s idea to make the actual ride take place in the ’40s—which then takes them on a journey into the future.”
Step into a whole new world with Snoop and friends.