French Montana

Video: French Montana – ‘To Each His Own’

It’s been several months since French Montana released his latest mixtape Casino Life 2: Brown Bag Legend, and he’s still finding creative inspiration from its material.

Following his collaboration with Mariah Carey, the Coke Boy drops a video for “To Each His Own” off the tape—it’s a contemplative track, sampling “The High Road” by Broken Bells, and Montana keeps the video’s mood suitably somber. Shot in tasteful black and white, it doesn’t show much beyond French and his crew stunting hard on the streets of NYC’s Chinatown. That’s all it needs—his charisma is effortless.

French will hit the road with Chris Brown on his “One Hell of a Nite” tour, starting tonight in Kansas City.