Ja Rule

New Music: Ja Rule – ‘LOL’

Ja Rule has kept the Internet buzzing over the last week with a steady stream of new music—first came “Wake Up” and “The Memoire” parts 1 and 2, followed by “Nah!!!” and “New York Giant.”

Now he keeps it rolling with “LOL.” Over a gently reggae-flavored beat, Ja references the acronym for laughing out loud—”LOL, LMAO, but it ain’t funny how I don’t see you no more.” He’s upbeat and melodic, breaking down the ins-and-outs of a relationship in a call-and-response with a female vocalist. It brings back fond memories of his classic back-and-forth records, like “Always On Time.”

In addition to the Internet, you can find Ja and his family on MTV this fall in their docu-series “Follow the Rules,” premiering Oct. 26.