Whitney Houston is coming back in hologram form.
Hologram USA and Pat Houston, president of the Whitney Houston Estate, announced that a hologram of the late singer will tour the world in 2016. The Estate is partnering with Hologram USA, a company owned by Greek billionaire Alki David.
Hologram USA will create the hologram with the help and approval of the Estate, while David’s FilmOn Studios will create the content as well as distribute via FilmOn.com and syndicate to all major digital outlets online, on satellite, and cable. The live show will open at a major U.S. venue and tour the world.
— HologramUSA (@Hologram_USA) September 11, 2015
“I was heartbroken when Whitney passed away in 2012,” says David. “The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business. We’ve got technology that’s causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate—I’m confident we’ll create the ultimate celebration of Whitney’s amazing artistry.”
Pat Houston adds, “It’s a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come. I look forward to the partnership.”
The interactive show will feature some of Houston’s greatest hits and incorporate audiences and special guests.
Hologram USA, which owns the North American patent to the technology, recently partnered with Harlem’s Apollo Theater to create hologram performances around the venue’s historic entertainers. The first will be Billie Holiday in late 2015.
The company also created a Chief Keef hologram for performances in Chicago and Los Angeles.