Now that her hiatus is over, JoJo is making some major moves. The singer, who is now signed to Atlantic Records, unleashes the video for the Benny Blanco and Jason Evigan-produced house jam “When Love Hurts,” one of her three new singles. Dressed in monochromatic colors, JoJo and her troupe of dancers take over an abandoned warehouse and put on a show with some fierce choreography.
JoJo has been working with Harmony Samuels and MNEK on her oft-delayed third album, her first since 2006’s The High Road, which will showcase her diverse tastes.
“I did what felt right and I tried different things, and I took my time and just kinda played around, and what came out is an eclectic body of work, but with more of a cohesive theme,” she told Rap-Up TV. “It is diverse, but it’s all very true to who I am and what I love.”
JoJo also plans to release videos for her other two singles, the ballad “Say Love” and the haunting “Save My Soul.”