Rihanna Unlocks Room 4 of ANTIdiaRy
Rihanna’s ANTI may still not have a release date, but that’s not stopping her from teasing her eighth album.
After launching her ANTIdiaRy campaign with Samsung last month, RiRi has released the fourth installment from the series, building anticipation for the oft-delayed LP. In the clip, the Bajan singer enters the fourth room and mounts a man who’s sitting in a reclining chair. She puts her artistic skills to the test, tattooing a message in Braille on his forehead as metallic blue paint flows from his eyes and nose, creating a puddle on the ground.
— Samsung Mobile US (@SamsungMobileUS) December 8, 2015
The campaign, inspired by Roy Nachum, takes viewers on a journey through a house that tells Rihanna’s life story. The clips will continue to be released until she reaches the ANTI bedroom.
In addition to gearing up for the release of ANTI, Rihanna plans to kick off her world tour with Travis Scott, The Weeknd, and Big Sean in February. She’s also holding an art auction through her Clara Lionel Foundation until Dec. 14, and will throw her second annual Diamond Ball fundraiser for the charity this Thursday in Santa Monica.