Rihanna Unlocks Room 5 of ANTIdiaRy
Rihanna continues to ramp up anticipation for her long-delayed eighth album ANTI—by revealing Room 5 of her ANTIdiaRy series.
The latest installment of the campaign, which RiRi launched with Samsung last month, takes viewers on a journey through a house that tells her life story. In the fifth room called “Shell,” Rihanna lays in a tub in the bathroom, her eyes darting around as shapes of figures appear in the frosted glass walls. She lays back in the water as blue ink seeps out from her head, only to sit up to see a young version of herself wearing the gold crown from the album cover.
The campaign, inspired by Roy Nachum, will continue until the songstress reaches the bedroom. It’s meant to serve as a viral lead-up to the LP, which is still without a release date.