While his sister Willow models for Marc Jacobs, Jaden Smith has been recruited by another designer: Louis Vuitton. The 17-year-old son of Will and Jada Pinkett Smith stars in the fashion house’s Spring/Summer 2016 womenswear campaign.
Smith sports ladies’ clothing including a leather jacket, fringed top, and skirt while posing alongside three female models, all decked out in similar outfits, in the ads shot by famed photographer Bruce Weber.
Vuitton’s artistic director, Nicolas Ghesquière, shared the photo on Instagram, writing, “Happy to introduce Jaden Smith @ChristianGrey in the new SS16 @LouisVuitton ad Campaign photographed by Bruce Weber.”
Smith, who wore a white Batman costume to Kanye West and Kim Kardashian’s wedding, has been candid about his flamboyant style.
“I’m just expressing how I feel inside, which is really no particular way because every day it changes how I feel about the world and myself, but I wearing super drapey things so I can feel as though I’m a superhero, but don’t have to necessarily wear superhero costumes everyday,” he told GQ.