Video: Yo Gotti - 'The Art of Hustle'

After unleashing his new album The Art of Hustle on Friday, Yo Gotti is back with a cinematic video for the star-studded project’s title track.

“My life’s a movie,” the Memphis MC raps, before referencing Scarface and The Godfather. And his Eif Rivera-directed visual follows suit with a mob film scenario, complete with boss meetings and a final death scene.

Meanwhile, over a soulful instrumental, the “Down in the DM” rapper delivers bars about trust issues, incarceration, and the drug trade. He also provides introspection, reflecting on how his “cold heart” has “never cried.”

Watch “The Art of Hustle” below and stream Gotti’s new LP, which features Lil Wayne, K. Michelle, and Nicki Minaj.