Beyoncé Debuts Ivy Park Activewear Collection
Ladies, get in formation. Nearly a month before heading out on her “Formation World Tour,” Beyoncé has revealed her new activewear line, Ivy Park.
According to Vogue, the 200-piece collection, part of a 50-50 venture with Topshop’s Sir Philip Green, focuses mainly on sportswear including logo-emblazoned sports bras, honeycombed reflective print jackets, mesh-trimmed bodysuits, and varsity socks.
Queen Bey works up a sweat in the sexy and empowering promo video, which she also narrates. It features scenes of her workouts in the rain, an adorable Blue Ivy and mommy moment, as well as a reflective tribute to her own parents.
“I would wake up in the morning and my dad would come knocking on my door,” Bey says in the clip. “He’d tell me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. I would think about my dreams and the sacrifices my parents made for me.”
The collection, which reportedly took 18 months to develop, will be available April 14 at retailers like Topshop, Nordstrom, Zalando, and Hudson’s Bay.
Take a stroll through Ivy Park below.