Views From the 6 is coming exclusively to Apple Music.
Upon its April 29 release, Drake’s highly-anticipated album will be available exclusively on the platform for the first seven days, reports BuzzFeed. After that, the project will be unleashed to other services.
Last year, Drizzy signed a major deal with Apple estimated to be worth $19 million. His ties with the company are strong. He appeared at their Worldwide Developers Conference and his music has been featured in ads like Taylor Swift’s “Jumpman” spot.
Exclusivity can help streaming services. Kanye West’s The Life of Pablo, for instance, was a TIDAL exclusive up until recently and it helped the platform double its subscriptions soon after its release.
However, exclusivity can also be a burden. It certainly limits streaming revenue and can sometimes increase piracy. In Kanye’s case, the TIDAL move also kept Pablo from hitting the charts for more than a month. However, that wasn’t too much of an obstacle, since it hit No. 1 when it finally landed on the charts this week.
Over the weekend, Drake announced that Views would arrive April 29. “It’s something that I’ve been working really hard on, myself and 40… Trying to craft a lifestyle track, a sound for our city,” he said. “It’s not a short ting. There’s a lot of music on there. You’ll have your full share of Drake music for the summer and for the year—forever.”