Willow Smith Stars in Her First Chanel Campaign

  /  06.28.2016

Willow Smith was named brand ambassador for Chanel earlier this year. Now the 15-year-old fashionista stars in her first Fall/Winter 2016 eyewear campaign for the brand, photographed by the legendary Karl Lagerfeld.

In the brief black-and-white clip, the singer-actress whips her hair back and forth to the tune of indie artist NAO’s “Apple Cherry.”

“A multifaceted artist, writer-composer-singer, and actress, Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of Chanel muses,” said the brand in a statement.


Willow joins past Chanel ambassadors including Lily Rose Depp, Kristen Stewart, and Blake Lively. “I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world,” she told Teen Vogue.

Watch the fashion darling strike a pose below.


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