Frank Ocean Launches Mysterious ‘Boys Don’t Cry’ Video Stream

Frank Ocean’s ongoing Boys Don’t Cry saga has a new chapter.

Late on Sunday (Jul. 31), a mysterious visual stream popped up on the Grammy winner’s website, BoysDontCry.co. It was a black-and-white video that appeared to be shot at a warehouse. However, no music was heard, at first.

Those hoping it would lead to a Boys Don’t Cry release never got the album. Eventually, only sporadic snippets of music played in the background.

It would have made sense if Boys Don’t Cry dropped yesterday. At the top of last month, Frank teased a novel, as well as a July release date for the long-awaited album.

However, it’s also not the first time fans have been disappointed by a release date that’s come and gone. Boys Don’t Cry, the follow-up to 2012’s channel ORANGE, has been delayed several times.