Video: Lloyd - 'Tru'

  /  08.18.2016

Allow Lloyd to reintroduce himself. The R&B crooner makes his long-awaited return in the video for his introspective single “Tru.”

The pensive visual, shot on 8mm film, finds the former Murder Inc. signee contemplating life while strolling through his hometown of Atlanta.

“I lost it all,” he says. “My friends, my loved ones. But in life, there’s always a chance to grow from the struggle, from the pain, from the realness…Here’s my story.”

Directed by Payne Lindsey, the clip also allows Lloyd to reconnect with fans after a four-year hiatus.

“‘TRU’ is about being a fighter. It’s about speaking truthfully and honestly on your life and not shying away from your imperfections,” he told BET. “It’s really about embracing the idea that there’s never failure. There is only lessons to be learned and character to be built. I wanted to shed light on that and I wanted to go towards that light and not run away from it. I got with J.U.S.T.I.C.E. League, who produced the track and I wrote it with my good friend Shakespeare. It’s basically me bleeding my heart out to the music.”

Lloyd has been away from the spotlight since 2012’s mixtape The Playboy Diaries, Vol. 1 and is now back in the studio working on a follow-up.

Take a stroll down memory lane with Lloyd’s “Tru”-thful video below.


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