Hold It Down

New Music: DeJ Loaf – ‘Hold It Down’

DeJ Loaf knows how to “Hold It Down.”

After releasing “In the Air” last month, Lil Loaf celebrates “DeJ-ember” with an ode to loyalty. Over production by Buddha Bless This Beat, the Detroit spitter boasts while providing advice.

“I’m so beautiful, shoutout my beautician,” brags Loaf. “Keep up the good work, baby, you’ve got potential / Stay way from them lames, stay independent.”

It’s about to be a jam-packed month for DeJ. On Dec. 1, the All Jokes Aside MC announced her DeJ-ember campaign. “Every single day, we’re gonna be doing something dope,” she said. Day 1 featured the announcement, day 2 a photograph, and there’s more to come, including music videos, new music, surprises, and giveaways.

“Happy holidays, from me to you,” added DeJ. “Ho, ho, ho.”