Rick Ross is expanding his empire.
The multifaceted MMG mogul, who’s invested in Wingstop and Belaire champagne, has partnered with RICH Hair Care, a luxury hair care line.
“This is an amazing new venture for me, and one that I am most excited about,” said Rozay. “Beauty and hair care are both huge markets. I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership.
“I’ve always been asked about my beard, hair care and what I use to take care of myself,” he added. “It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care. I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand.”
RICH CEO Indrek Lohmus is thrilled to have Renzel on board. “We are extremely excited to partner up with such an icon as Rick Ross,” said Lohmus. “He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo.”
The partnership was announced at “Beauty & Belaire,” an intimate event held at Rozay’s Atlanta mansion. Presented by Maybach Music Group, the event featured some of the RICH products Renzel is endorsing, including conditioner and shaving cream and shampoo and body wash. Ross attended with London “Deelishis” Charles, a former “Flavor of Love” contestant.