Big Sean Named PUMA Global Brand Ambassador

One of Big Sean’s latest “Moves” includes a jump from adidas to PUMA.

The I Decided. rapper has been named Creative Collaborator and Global Ambassador, joining brand ambassadors like Kylie Jenner, The Weeknd, and PUMA’s Creative Director, Rihanna.

As part of the partnership, Sean will be working alongside PUMA’s team to design an exclusive collection for a Spring 2018 launch. He will also serve as the face of the next PUMA Classics campaign this summer.

Fans already caught a glimpse of Sean’s new affiliation in the “Moves” music video. The Detroit spitter wears the brand’s velour T7 pants and a pair of black suede sneakers in the stylish clip.

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Prior to this, Sean Don spent five years with adidas, where he got to “Represent” alongside artists like Nicki Minaj and his G.O.O.D. Music boss, Kanye West.

PUMA has been celebrating major wins with celebrity clients lately. Last year, The Weeknd signed on as a global ambassador and RiRi’s Creeper sneaker received the coveted Shoe of the Year award from Footwear News.

It’s a busy time for Sean Don. Up next, he will appear as the musical guest on “Saturday Night Live” on Jan. 21. Then, his new album, I Decided., is due Feb. 3 and his “I Decided. Tour” is slated to kick off March 17.