Tinashe Stars in Juicy Couture & Urban Outfitters Campaign

Tinashe is the face of Juicy Couture’s new collection for Urban Outfitters.

The “Company” songstress sports some of the items from the 14-piece collection in ads shot by Canadian photographer Petra Collins. Those pieces include a red Juicy hoodie and a black tube top that reads: “Be Juicy.”

A photo posted by TINASHE (@tinashenow) on

Of course, it wouldn’t be Juicy without the classic velour sweatsuits that made the brand a household name in the early aughts. For this photo shoot, Tinashe sports red, pink, and black velour suits, including one that has her name bedazzled across her heart.

“Excited to announce I am the new face of @urbanoutfitters @juicycouture,” tweeted Tinashe.

Prior to the collection’s launch on Monday (Feb. 13), Tinashe will perform a special concert at Space 15 Twenty in Los Angeles on Feb. 11. There, fans will also get a sneak peek at the collection, according to Teen Vogue.

@urbanoutfitters @juicycouture #juicyxuo #trackisback

A photo posted by TINASHE (@tinashenow) on

Recently, Tinashe collaborated with Lost Kings on “Quit You” and Tinie Tempah on “Text From Your Ex.” Up next, she’s working on her oft-delayed sophomore album Joyride.