Kendrick Lamar

Kendrick Lamar's 'DAMN.' Projected to Top Billboard 200

  /  04.18.2017

Kendrick Lamar is about to make a DAMN. good impression on the Billboard 200. The rapper’s latest album is on pace to become his third No. 1 when it debuts on the chart next week.

Projections have the album selling approximately 475,000 equivalent album units for the week ending April 20, according to Billboard. Meanwhile, HITS Daily Double reports that it could go as high as 480,000 to 510,000 overall. If so, DAMN. could have the largest chart opening since Drake’s More Life, which sold 505,000 units in its first week.

Streaming is likely to play an important role in the final tally. According to HDD, the LP could garner more than 200 million streams in its opening week of availability. In fact, estimates say it could even surpass the 300 million mark, marking the first time a project has done that since Drake’s More Life, which earned 385 million in its first week.

K-Dot peaked the Billboard 200 with his last two offerings: 2015’s To Pimp a Butterfly, which opened with 363,000 units, and 2016’s untitled unmastered. The latter moved 178,000 units upon its debut.

Kendrick is coming off of an explosive performance at Coachella and he’s heading into the festival’s second weekend. After that, he will headline Miami’s Rolling Loud music fest.


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