New Kung Fu Kenny!
Directed by Jonas Lindstroem and the little homies, the clip is a stunning, explosive, fiery, and bloody visual to match King Kendrick’s evocative and passionate bars.
Symbolic imagery adorns the visual from the start, when a single hand emerges from ocean blue waters. Soon, the serenity of that scene is interrupted by a fight, a man drenched in blood, and a house on fire.
Similarly striking images are on display. One second, a child is peacefully playing with an insect on the ground. The next, two men are handcuffed to one another. In one scene, a father teaches his son how to fight. In another, a man is being knocked out.
The symbolism continues, with women dressed in white (likely inspired by Gordon Parks), a set of prisoners behind bars, a child playing with a toy gun, police officers conversing around their patrol car, and a man flying off a rooftop, straight towards the ground.
Kendrick appears in the video in various forms, as a silhouette, as an MC with his shirt bloody, and on a truck full of friends. Things also get violent, as he slaps one guy, chokes a man, and strikes another with a pool stick.
“ELEMENT.” is the latest single off DAMN. and follows videos for “DNA.” and “HUMBLE.” A clip for his Rihanna-assisted “LOYALTY.” smash is also expected to arrive soon.