JAY-Z's '4:44' Projected to Top Billboard 200

  /  07.09.2017

JAY-Z’s 4:44 could be headed to the top of the Billboard 200. Hov’s latest album is on pace to sell 250-275,000 equivalent album units (150-175,000 traditional) in its first week of non-TIDAL exclusive availability.

According to HITS Daily Double, the Roc Nation/Def Jam release is set to be the highest debut of the week, followed by 21 Savage’s Issa Album, which is estimated to sell around 50-60,000 equivalent album units.

After a week of exclusivity, 4:44 became available through iTunes and Apple Music on Friday (July 7), where it is currently No. 1 in multiple countries, including the U.S. A physical version is also available now, featuring three additional tracks.

Less than a week after its initial release, the album was certified platinum by the Recording Industry Association of America. This was made possible by Sprint, which reportedly purchased one million copies for its customers.

“Under the program’s rules, the artist needs to be compensated and there needs to be demonstrated consumer demand in the United States, either for an on-demand stream or a sale,” said the RIAA. “A sale counts toward a certification if purchased directly by the customer or a business can purchase the album or song and offer it to fans who must take affirmative steps to acquire the album or song. Fans participated, took action and downloaded JAY-Z’s album offered by Sprint.”

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