All eyes are on Jaden Smith, thanks to “Watch Me,” his newest single and the first track released as part of a Roc Nation partnership.
Over a rock-inspired instrumental, Jaden unleashes his “fire flow,” rhyming about his status in the game. “Watch me do this,” he raps. “You see me dancing like I’m Elvis / Just tell your man that it’s all in the pelvis / Watch me, watch me, watch me do this / Since 2012 I’ve been the coolest / If you do not get it, my ni**a, you foolish.”
Released along with “Batman,” which already has a video out, “Watch Me” is the latest single off Jaden’s forthcoming album SYRE. “This song represents the revolution of my youth,” said Smith.
The song also represents a new partnership between Roc Nation and Smith’s MSFTS Music. Roc Nation will be working closely with the label, which also features Willow Smith and Harry Hudson.
“The collaboration between Roc Nation and MSFTS Music is empowering for the youth and flat out legendary,” said Jaden. “Having the support of Roc Nation to get our music to the masses and change culture is a dream come true and a blessing. For My Republic I Stand MSFTS Over All, Thank You.”
— Roc Nation (@RocNation) July 14, 2017
Roc Nation CEO Jay Brown also shared his excitement. “The mission behind MSFTS Music is inspiring,” he said. “Jaden, Willow and Harry are embracing their individuality and turning it into art. MSFTS Music promotes and believes in freedom of expression and Roc Nation is proud to support and promote that message.”