K Camp turns his life into art in the video for his latest single, “Good Problem.”
Helmed by director Sharef Alabede, the artistic visual was shot inside of a Los Angeles gallery, where a giant-sized King Slum towers over elderly visitors. Elsewhere, Camp is surrounded by lovely models in neon-colored exhibits.
According to the rapper-singer’s camp, the video is meant to symbolize a celebrity’s relationship with the public. However, it explains how, in K Camp’s world, that’s a “Good Problem” to have.
Before releasing the video, King Slum announced that “Good Problem” and his previously-released song “Racks Like This” are “for the culture.”
"Racks like this" & "Good problem" for the culture. 🎒
— K CAMP (@kcamp) August 1, 2017
Up next, Camp is working on the follow-up to his 2015 debut, Only Way Is Up.