The 21 Savage-assisted track, which debuted at No. 2 on the Hot 100, smashed Apple Music’s single-week streaming record in its opening week, with over 25 million streams. Previously, the record was held by DJ Khaled’s star-studded “I’m the One.”
Carl Chery, Apple Music’s head of artist curation, told The Verge that the track benefitted from the streaming platform’s support, much like Malone has throughout his career.
“We just have a long history of supporting Post Malone, even before he got signed. ‘White Iverson’ was being heavily supported in iTunes — that song is old enough that Apple Music wasn’t even live yet. We were supporting him heavily back then, and we did the same thing with the Stoney project last year,” he explained. “The process is pretty simple for us, if we like it, we support it.”
As such, “rockstar” received prominent placement on three of Apple’s largest rap playlists, including The A-List, It’s Lit, and #OnRepeat. As a platform, it generated 56 percent of the first week streams, as well as 41 percent of the market share, according to the report.