Are you ready for Eminem’s REVIVAL?
Slim Shady has launched an elaborate campaign for his new album, which is rumored to be titled REVIVAL.
On Saturday (Oct. 21), a mysterious ad for a prescription drug called REVIVAL ran during “Saturday Night Live.” It featured Em references to “Lose Yourself” and led fans to a website, AskAboutRevival.com, filled wth more easter eggs.
The site claims that the drug treats Atrox Rithimus, but closer inspection reveals more Marshall Mathers references to songs like “Brain Damage” and “I Need a Doctor.”
REVIVAL is said to be manufactured by Popsomp Industries. Back in 2009, Em launched a similar campaign for Relapse, promoting a fictional rehab center, Popsomp Hills.
To add fuel to this fire, Eminem’s longtime manager Paul Rosenberg also Instagrammed a photo of Yelawolf’s new album, Trial By Fire, from his office. The CD was strategically placed below a huge REVIVAL ad, which was reportedly purchased by Interscope Records this week.
REVIVAL, Eminem’s first full-length solo album since 2013’s The Marshall Mathers LP 2, is rumored to arrive on Nov. 17.