Dat way! Kendrick Lamar and Rich the Kid deliver a futuristic video for their collaboration “New Freezer.”
Directed by Dave Free (of the little homies) and Jack Begert, the sleek clip finds Rich dancing with money stacks in the air and celebrating his ice cold jewelry, but it also finds him riding around in a spaceship of a car, with neon lights shining around it.
Dipped in a Kobe Bryant jersey, Kendrick Lamar pops up at a Chinese food spot and inside of a classic whip. “I never sleep, I gotta eat,” K-Dot sing-raps while eating takeout. “I gotta dance / I milly rock when I get that advance.” Together, the duo also rhyme in front of a store where women twerk in the snow.
“New Freezer” is a single off Rich the Kid’s upcoming project, the follow-up to Trap Talk and Keep Flexin’.