G-Eazy Ends H&M Partnership Over Racist Ad

  /  01.09.2018

The fallout for H&M continues. After The Weeknd cut ties with the Swedish retailer over an offensive ad, G-Eazy has followed suit.

Taking to social media, the “No Limit” rapper confirmed his split with the clothing company just one month after announcing their partnership.

“Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM,” he wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.


“Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable,” he added. “I can’t allow for my name and brand to be associated with a company that could let this happen.”

The “No Limit” MC went on to say that other companies could also learn from the incident. “I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware,” he added, “as well as more diverse at every level.”

G-Eazy collaborated with H&M on the G-Eazy x H&M collection menswear collection, which was set to launch at H&M stores worldwide and online March 1.

H&M has since apologized for the racially insensitive ad, which placed a young black model in a “Coolest Monkey in the Jungle” hoodie. “We sincerely apologize for offending people with this image of a printed hooded top,” the company said in a statement. “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

The Weeknd, who teamed up with H&M on a 2017 campaign, also said he would no longer work with them. Others including The Game, Pusha T, Azealia Banks, Nelly, and Questlove have spoken out against the offensive imagery.


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