The countdown begins. Tory Lanez has announced a release date for his highly-anticipated sophomore album, Memories Don’t Die.
Due March 2, the follow-up to 2016’s I Told You is preceded by a short video trailer, which includes a mission statement from Swavey. “As the memories come and the memories go,” he says, “people die every day, but the memories don’t.”
Created by Josh “Midjordan” Farias, the nostalgic clip finds him standing in front of a ride with a Balenciaga scarf draped around his head. Photos from his childhood flash across the screen, along with throwback clips of Nickelodeon Magazine, “Mortal Kombat” fight sequences, and scenes from the O.J. Simpson trial.
Tory has dropped a series of singles leading up to the project, including “Skrt Skrt,” “Shooters,” “I Sip,” and the Future-assisted “Real Thing.” He also recently collaborated with Cashmere Cat and Major Lazer on “Miss You.”
Upon its release in August 2016, Lanez’ debut album I Told You opened at No. 4 on the Billboard 200 with 53,000 units and spawned the 2x platinum single “Say It.”