More than a year after dropping Culture, Migos reflects on the journey with a new documentary detailing the days leading up to their first chart-topping album.
In the mini-documentary released exclusively through TIDAL, Quavo talks about the stakes at hand. “When we get on the mic, we speak for the world,” he explains. “We speak for the whole globe. The fans, we keep it genuine. We keeping it real with them. Once you keep it real with them…you gotta bring them back home with you.”
Directed by Charles Todd, the clip follows Quavo, Offset, and Takeoff on the promo run for the inaugural Culture. It features several execs who helped the group along the way, including Kevin Liles and Rayna Bass from 300 Entertainment and Pierre “Pee” Thomas and Coach K from Quality Control.
“We can’t let the people down right now,” said Quavo. “We’re growing together. We’re all making music and graduating together.”
Culture went on to top the Billboard 200. A year later, they released Culture II, which also went No. 1.
Watch the mini-doc below.