The J. Cole-directed video plays out like a memory. It starts with a group of friends riding through the night, smoking, and stealing from a liquor store. They then break into a carnival before sleeping security guards wake up with a fury.
Meanwhile, Royce and Jermaine are at that same carnival, only this one is lit with neon lights and fog smoke. Nickle rhymes about the old Boblo Island Amusement Park near his beloved hometown of Detroit. Carolina’s Finest opts to think about his 6-year-old self, and how his new music slaps.
“Boblo Boat” is the lead single from Royce’s forthcoming album Book of Ryan, which is due May 4. The Bad Meets Evil MC said he hopes it works as a manual of sorts.
“I just want the fans to hear my evolution as an artist as well as me as a man and learn from my mistakes,” he said. “I think they got a little bit of that with Layers, but Book of Ryan is me letting it all out. We’ve been taught everything but the right way to do shit. I want to be an example to the younger artists and help out any way I can.”