Video: Rich the Kid - 'Dead Friends'

Rich the Kid bosses up in the video for “Dead Friends.”

The Atlanta rapper unleashes a deadly video for his scathing Lil Uzi Vert diss track. Rich shot the gloomy self-directed visual inside of a cemetery, a fitting location for the “Dead Friends” title. It features a baller card game with the likes of DJ Mustard and an Uzi Vert lookalike.

“I came here for business,” says the Uzi clone. “I ain’t come here to play no games. Money is nothing. I need the clout! I thought we was friends. Friends are supposed to help each other out. You was supposed to put me on. It’s been too long bro…Fuck y’all!”

Soon, things turn bloody. Rich the Kid finds out that his frenemy is trying to set him up, so he makes a call to retaliate. The Uzi clone gets kidnapped, smashed in the face with a shovel, and thrown in a ditch while the diss track blares throughout.

Rich spoke with Rap-Up about the beef back in March, saying he didn’t think that Uzi would reply. “I doubt [he’ll respond],” he said. “Not on the music level. I’m really not looking for him to respond.”

Weeks later, Uzi appeared to respond on the remix to G Herbo’s “Who Run It.” “Boy, you ain’t rich, you a bitch,” rapped Uzi.

“It’s out,” Rich wrote via Twitter, “& it’s trash.”

“Dead Friends” is a single off Rich the Kid’s debut album The World Is Yours, which features appearances from Kendrick Lamar, Lil Wayne, Chris Brown, and more.