Pharrell Announces ‘Something in the Water’ Festival

Pharrell Williams is bringing a new festival to his hometown.

The Grammy-winning producer-rapper has announced his newest venture, Something in the Water. The three-day music and cultural experience will be held on the beach of Virginia Beach, Va. from April 26-28.

Produced by Live Nation, the first annual fest will feature performances by Pharrell and friends, Travis Scott, Migos, Missy Elliott, J Balvin, Janelle Monáe, SZA, Pusha-T, Jhené Aiko, and Lil Uzi Vert.

The star-studded lineup also includes Dave Matthews Band, Diplo, Anderson .Paak & The Free Nationals, Kaytranada, Ferg, Virgil Abloh, DRAM, Leikeli47, Jaden Smith, and more.

“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense – the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant,” said Pharrell. “For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well deserved opportunities unfold. Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”

Tickets go on sale starting Friday, March 8, at 12 p.m. local time at See the full lineup below.

UPDATE: Pharrell has announced additional performers including Diddy, Usher, Gwen Stefani, and Snoop Dogg, who will take the stage as part of his “Pharrell & Friends” set.