Cardi B Files Trademark for 'Okurrr' Catchphrase
Cardi B is laying claim to “Okurrr.”
The Grammy-winning rapper has filed paperwork to trademark her signature catchphrase. According to online records (via E! Online), a filing was submitted under her company, Washpoppin, Inc. on March 11. She intends to trademark the phrase for “paper goods, namely paper cups and posters.”
Cardi B has officially filed paperwork to trademark and own both “Okurr” and “Okurrr”. pic.twitter.com/d1C15wcRnx
— Cardi B Fan Team (@CardiBTeam) March 21, 2019
On Feb. 25, the “Please Me” hitmaker filed another trademark for “Okurr” with one less “r” for “clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, skirts, sweaters, undergarments.”
The slogan has become synonymous with Cardi. Pepsi even shot a Super Bowl commercial centered around her catchphrase. During an appearance on “The Tonight Show” last year, she explained the meaning behind the tag line.
“It’s like a cold pigeon in New York City,” said Cardi, who will star alongside Jennifer Lopez in the upcoming stripper saga Hustlers.