Beyoncé Calls Blue Ivy 'Cultural Icon' in Trademark Dispute

  /  09.24.2019

Beyoncé is waging a trademark war over Blue Ivy.

The superstar is firing back at a wedding planner over her daughter’s name. Bey has been trying to trademark “Blue Ivy Carter” since 2017, but Veronica Morales claims she had already been using it. Morales is the owner of a wedding planning company named Blue Ivy, which was launched three years before Beyoncé’s daughter was born. The two parties are scheduled to head to trial in the case.

In newly-filed court documents, obtained by The Blast, Beyoncé argues her case for being granted the trademark. Beyoncé says Morales’ claim “that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”

Beyoncé points out her trademark application is for “Blue Ivy Carter” and not “Blue Ivy.” She says, “the presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.”

Beyoncé argues that Morales runs a “small business, with just three regional offices and a handful of employees,” with weak online presence and poorly-subscribed social media accounts.

She accuses Morales of connecting her company with Blue Ivy Carter to increase its exposure and drive business. She cites interviews Morales gave where she admitted that her business received more attention after Blue Ivy’s birth. Beyoncé notes that Morales also had a sale on Blue Ivy’s birthday.

Bey adds, “Blue Ivy Carter is a cultural icon who has been described as a ‘mini style star’ and has been celebrated for her ‘fashion moments’ overs the years. Her life and activities are followed extensively by the media and the public.”

She also denies Morales’ claims that she has no intention to use the trademark. “Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.”

Beyoncé accuses Morales of harassing her throughout the dispute and even offering to sell her company to the singer for $10 million, which Morales denies. Bey wants the case closed and the trademark for “Blue Ivy Carter” approved.


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