Gucci goes Gucci.
Gucci Mane has teamed up with his namesake luxury brand on a global campaign. The Atlanta rapper is the face of the Italian fashion house’s new Cruise 2020 #ComeAsYouAre_RSVP ad campaign, which also stars Iggy Pop, Sienna Miller, Benedetta Barzini, and more.
Art directed by Christopher Simmonds and photographed by Harmony Korine, the Resort 2020 campaign finds Guwop showing off his retro style in Gucci’s red and green court sneakers and a floral tracksuit while celebrating at a lavish house party at Villa La Furibonda in Rome. He was also joined on set by the brand’s creative director Alessandro Michele.
“Proud to announce my #GucciCruise20 Collection with @gucci!!!” said Gucci, who was front row at the Gucci SS20 fashion show in Milan last month. “Yo @alessandro_michele this collection is crazy !”
The partnership also includes Gucci’s 15th studio album Woptober II, which arrives Oct. 17. The lavish cover art was shot as part of the Gucci campaign.
The project, which follows June’s Delusions of Grandeur, will include his new single “Richer Than Errybody” featuring YoungBoy Never Broke Again and DaBaby.