Diamonds are forever.
After dropping their first new music in 16 years last month, Gang Starr delivers a video for the J. Cole-assisted “Family and Loyalty.” Directed by Fab 5 Freddy, the nostalgic clip celebrates the life of the late MC Guru, who died in 2010.
It opens with a reading of Guru’s last will and testament. DJ Premier and Guru’s 19-year-old son Keith Casim sit at a conference table, while Cole joins in via video conference. The executor reads the will and announces that the most important aspect is the distribution of raw uncut diamonds given to Guru by an African chief. He then plays a cassette tape, which contains “Family and Loyalty.”
“Diamonds are forever like family and royalty / Or real rap songs like ‘C.R.E.A.M.’ or ‘My Melody,'” raps Guru alongside throwback videos and photos of him and his family.
Cole delivers his verse in a gym, while Premier carries out Guru’s mission of handing out the diamonds throughout his ‘hood. “A bittersweet moment releasing this record w/out Guru here but I know he’s looking down on this video with a smile,” tweeted Premier.
Gang Starr released its last album The Ownerz in 2003, but the wait may soon be over. Premier hinted that the duo’s seventh album could be on the way.