JoJo

JoJo Returns with 'Joanna' Video

  /  10.11.2019

JoJo embarks on the next chapter of her career with “Joanna,” a prelude to her upcoming fourth album.

In the video, JoJo confronts her critics as well as her own internalized negativity, while celebrating her loyal fans. “What is going on, Joanna?” she asks.

The Se Oh-directed clip was shot earlier this year at the Alex Theatre in Glendale, Calif. Hoards of fans rush past JoJo and towards a celebrity’s car in front of the theater, but it’s unclear who’s inside. At the end, JoJo winks at the camera, a sign that new music is on the way.

“My INCREDIBLE fans who were in (and honestly MADE) the video have kept it under wraps with me since we filmed a few months ago. They the best,” she wrote. “I asked them to say mean slick shit to me and ignore me. You’ll see what I mean when u see the video. Lol.”

The reflective track, which started as a freestyle, is also a commentary on cancel culture. “For someone to write someone off and tell them when their story ends or what’s possible for them is just ridiculous,” said JoJo. “Anything is possible. You are on a path all your own – I am more confident than ever about mine.”

And there’s more “new sh*t” on the way. On Oct. 25, JoJo is set to release the soulful hip-hop-infused “Sabotage” featuring CHIKA.

On her new album, her first since signing a joint venture with Warner Records earlier this year, she worked with producers Doc McKinney (The Weeknd, Santigold) and Lido (Halsey, Chance the Rapper). According to a press release, the project is “centered around this new-found confidence—both musically and emotionally.”

“There’s a lightness, a joy, a sense of satisfaction: JoJo doesn’t want to avoid the past, but it’s time to open the next chapter.”

YOU MIGHT ALSO LIKE

Coolio Dead at 59

  /  09.28.2022
View More

TRENDING

Megan Thee Stallion Speaks Out After DaBaby Claims He Slept With Her

“I do what I want to with my body,” Megan said.
09.26.2022

Dr. Dre, JAY-Z React to Rihanna Super Bowl Halftime Show Announcement

“I can’t wait to see what she’s going to do,” Dre said.
09.26.2022

Kanye West Mourns the Loss of His 'Queen' Kim Kardashian

Ye compared the death of Queen Elizabeth to his breakup with Kim Kardashian.
09.26.2022

Lil Wayne Celebrates 40th Birthday with Star-Studded Party

Weezy received tributes from Drake, Janet Jackson, and Kanye West.
09.26.2022
View More

Sponsored Stories