Watch Roddy Ricch's Video for 'The Box'
While “The Box” remains the No. 1 song in the country, Roddy Ricch brings his smash single to life in the epic music video.
The cinematic clip, which he co-directed with Christian Breslauer, opens with the 21-year-old Compton MC behind the wheel of a Mustang as he furiously races through the streets before leading his basketball team to a victory. His action-packed adventure continues as he busts open a safe, scales a burning building, and lounges on a raft in an ocean full of sharks.
The “2020 presidential candidate” then takes the podium at the White House while running his drug-dealing empire in the next scene. The three-and-a-half-minute visual caps off with Roddy stepping inside a glass box at a museum.
“The Box” tops the Billboard Hot 100 for a seventh week, while his debut Please Excuse Me for Being Antisocial also dominates the charts. The former leader slides 1-4 this week on the Billboard 200 with 70,000 equivalent album units.
Roddy recently shared the inspiration behind his hit, which he recorded in NYC after knocking out eight or nine songs. “I made the song and then I put the little door noise at the end, after the song was done,” he told Billboard. “They thought it was finished, but I knew it wasn’t done. So, yeah. My inspiration was my life, I guess you could say.”