Kendrick Lamar Pays Tribute to Kobe Bryant in Nike Ad

  /  08.23.2020

Mamba forever.

On what would have been Kobe Bryant’s 42nd birthday, Kendrick Lamar celebrates the Mamba Mentality by narrating Nike’s new film Better. The 90-second ad highlights Kobe’s relentless drive and constant push for progress, whether a better teacher, a better teammate, a better loser, a better winner, and better father, as seen through images of Kobe and his daughter Gianna.

“Kobe taught us to be better,” says Kendrick. “Just be better.”

The powerful visual ends on an emotional note with footage from the final game of the Black Mamba’s legendary career. “Mamba out,” he says as the crowd chants his name.

https://www.youtube.com/watch?v=C9I-W1eTCbk

Kobe described his Mamba Mentality by saying, “It’s to constantly try to be the best version of yourself. It’s a constant quest to try to be better today than you were yesterday.”

Fans and friends continue to celebrate the Mamba Mentality. Kobe’s wife Vanessa paid tribute to her late husband on his birthday with a touching tribute.

“Thank you for growing up with me and teaching me how to be strong,” she wrote on Instagram. “God I miss you both so much. Our lives feel so empty without you and Gigi. I’ve been completely broken inside. As much as I want to cry, I put a smile on my face to make our daughters days shine a little brighter. I’m not the strong one, they are. They’re strong and resilient. I’m sure you’re proud of them.”

TRENDING

Metro Boomin Addresses Speculation About Drake And Future's Alleged Beef: "Stop Making Stuff Up"

Metro Boomin told fans to “stop making stuff up for engagement” without clarifying whether he ...
03.25.2024

Drake Seemingly Trolls Nav After Realizing He Unfollowed Him On Instagram

Nav seemingly unfollowed Drake after the release of Metro Boomin and Future’s new album. Drake ...
03.24.2024

New Photos Of Drake Go Viral Following Kendrick Lamar's Verse On "Like That"

Social media fans claim that Drake looks stressed following the release of Kendrick Lamar’s new ...
03.23.2024

Social Media Reacts To Future Name-Dropping Megan Thee Stallion On "Type S**t"

Social media is debating whether Future’s “Take down Meg Thee Stallions by the group” lyric ...
03.22.2024
View More

Sponsored Stories