Nas is going “Ultra Black.”
Less than a week after the release of his album King’s Disease, Nas celebrates all things Black in the uplifting video for the album’s anthemic lead single. The Spike Jordan-directed clip opens with Nas in the kitchen while Hit-Boy cooks up a beat in the living room with a baby girl on his lap. A dapper Nas makes several fashion statements while showcasing powerful images of Black families. Harlem couturier Dapper Dan also makes a cameo.
“Black is beautiful!” declares Nas while standing alongside a Bentley.
King’s Disease was released Friday featuring a reunion with The Firm’s Foxy Brown, AZ, and Cormega, plus features from Big Sean, Don Toliver, Anderson .Paak, and more.
Nas recently teamed up with the Pantone Color Institute to launch his very own color, “Ultra Black By Nas,” along with a special line of merch. A portion of the proceeds will go to charity.
It was only right that we work with @pantone on this project, the color experts. This one's from the heart, something the world will feel, the whole vibe of 2020 #UltraBlack pic.twitter.com/fIkhJinkxf
— Nasir Jones (@Nas) August 25, 2020