Gucci Mane Stars in Beyoncé's Icy Park Campaign

  /  01.25.2021

Beyoncé’s new Ivy Park campaign is so icy.

The singer has tapped Gucci Mane to front Icy Park, the latest drop in her adidas x Ivy Park collection. The size-inclusive line features apparel, footwear, and accessories that combine “alpine-inspired elements with classic streetwear references,” according to WWD.

In the teaser video, Gucci keeps his face hidden while donning a wintery wardrobe including robe, metallic puffer jacket, and plenty of ice. The East Atlanta Santa also shows off his all-white Ivy Park drip and new Super Sleek Boot in a photo from the campaign. Bey continues the all-white theme while seated on a ski lift in her promo image.

Along with Guwop, the Icy Park campaign features Hailey Bieber, Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman.

This marks the third iteration of Bey’s Ivy Park collection. The first Ivy Park collection under adidas debuted in January 2020.

Beyoncé recently gifted Gucci and his wife a Tiffany & Co. silver fork and spoon to celebrate the birth of their son, Ice Davis.

TRENDING

Fans Scramble To Decode Drake's "Rap Is A Joke" Post

Fans are rabidly speculating over the meaning of the “Rap Is A Joke” shirt worn ...
07.14.2024

Fans Believe Lil Wayne Picked A Side In Drake And Kendrick Lamar Feud

Lil Wayne altered the lyrics to Kendrick Lamar’s “Not Like Us” to “They don’t like ...
07.15.2024

Sexyy Red Comes To Ice Spice's Defense After Weight-Shaming Comments

Sexyy Red reminded social media critics that everyone goes through weight changes: “She still [looks] ...
07.15.2024

Chlöe Leaves The Internet In Shock After Sharing St. Lucia Carnival Photos

Chlöe earned praise from Queen Naija, Tinashe and SZA, who called her stunning multi-colored outfit ...
07.16.2024
View More

Sponsored Stories