Cardi B Looking to Start 'Bardi Beauty' Line
Cardi B is getting into the beauty biz.
The “Up” rapper has filed a trademark application for the rights to the phrase “Bardi Beauty,” which she intends to use for a beauty and makeup line.
According to legal documents, obtained by TMZ, potential Bardi Beauty products include cosmetics, fragrances, haircare, skincare, nail polish, and nail enamel.
The trademark was filed by her company, Washpoppin Inc., on April 16 and Cardi signed the documents with her real name, Belcalis Almanzar. The Bardi Beauty trademark is in its early stages of approval and it’s unclear when she plans to launch the brand.
While the trademark may be new, the idea is not. Cardi has been working on a beauty brand for at least two years. “It’s something that I wanna do,” she told “ET” in May 2019.
This will be Cardi’s first venture into the beauty world, but she has teamed up with companies like Fashion Nova and Reebok on her own collections, which have proven to be hot sellers.
Cardi will face competition from her fellow celebrities. Rihanna, Kim Kardashian, Kylie Jenner, and Lady Gaga all have their own successful beauty lines.