Rihanna Announces Fenty Perfume
While fans await new music, Rihanna is launching Fenty’s first fragrance.
The singer has announced her next product, Fenty Parfum. She shared two black-and-white photos from the promotional campaign on social media.
“#FENTYPARFUM COMING SOON,” she captioned it.
The official Fenty Beauty account described the “sensual, confident yet sexxy” scent as “the smell good y’all have been waiting for!” A launch date has yet to be announced, but free samples of Fenty Parfum are available with every order over $40 on fentybeauty.com.
Rihanna has dabbled in the fragrance business before. She had 11 perfumes with fragrance house Parlux with names like Nude, Reb’l Fleur, and Riri, in addition to her Rogue Man cologne.
The Fenty empire continues to grow. Rihanna launched Fenty Skin in 2020 and Fenty Beauty in 2017, which reportedly made $100 million in sales in its first 40 days. She is also rumored to be working on Fenty Hair.