Beyoncé and JAY-Z Star in Tiffany & Co.'s 'About Love' Campaign

  /  08.23.2021

Beyoncé and JAY-Z are the new faces of Tiffany & Co.

The power couple stars in the luxury jeweler’s “About Love” campaign celebrating modern love. In their first joint campaign, the glamorous duo poses in front of Jean-Michel Basquiat’s Equals Pi painting while dressed to the nines. The 1982 work, which resembles the signature Tiffany Blue, came from a private collection and has never been seen before in public.

Queen Bey also makes history as the first Black woman and fourth person to wear the iconic 128.54-carat Tiffany Diamond, one of the world’s largest yellow diamonds. The legendary stone was previously worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Audrey Hepburn, and Lady Gaga, who wore it to the 2019 Academy Awards.

The “About Love” campaign also includes a film directed by Emmanuel Adjei, which features Beyoncé’s remake of the classic “Moon River” from the 1961 movie Breakfast at Tiffany’s, captured by JAY-Z on a Super 8 camera. The cinematic visual was shot at the Orum House in Los Angeles.

“Love is the diamond that the jewelry and art decorate,” the Carters said in a statement.

As part of the partnership, Tiffany & Co. has pledged to donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).


French Montana Says He Didn't Have To Choose Between Drake And Kanye West On 'Mac & Cheese 5'

Drake was noticeably absent from French Montana’s new project, but for a good reason: “We ...

Meek Mill Urges Fans To Buy Rap Snacks Amid Chris Brown-Ruffles Drama: “[They’re] Black-Owned And Taste Better”

Meek Mill seems to have reacted to Chris Brown’s claims about being pulled from the ...

Kid Cudi Shuts Down The Possibility Of A Donald Glover Collaboration: "I'm Cool"

Kid Cudi’s reason for not wanting to collaborate with Donald Glover is unclear, considering they ...

J. Cole Teases New Music In "Might Delete Later, Vol. 1" Tour Vlog

J. Cole heightened anticipation for his next album with lines like, “‘The Fall Off’ is ...
View More

Sponsored Stories