Beyoncé and JAY-Z Star in Tiffany & Co.'s 'About Love' Campaign
Beyoncé and JAY-Z are the new faces of Tiffany & Co.
The power couple stars in the luxury jeweler’s “About Love” campaign celebrating modern love. In their first joint campaign, the glamorous duo poses in front of Jean-Michel Basquiat’s Equals Pi painting while dressed to the nines. The 1982 work, which resembles the signature Tiffany Blue, came from a private collection and has never been seen before in public.
Queen Bey also makes history as the first Black woman and fourth person to wear the iconic 128.54-carat Tiffany Diamond, one of the world’s largest yellow diamonds. The legendary stone was previously worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Audrey Hepburn, and Lady Gaga, who wore it to the 2019 Academy Awards.
The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, @Beyonce becomes the first Black woman and fourth person to wear the legendary stone. #AboutLove #TiffanyAndCo pic.twitter.com/p2j4k4qOka
— Tiffany & Co. (@TiffanyAndCo) August 23, 2021
The “About Love” campaign also includes a film directed by Emmanuel Adjei, which features Beyoncé’s remake of the classic “Moon River” from the 1961 movie Breakfast at Tiffany’s, captured by JAY-Z on a Super 8 camera. The cinematic visual was shot at the Orum House in Los Angeles.
“Love is the diamond that the jewelry and art decorate,” the Carters said in a statement.
As part of the partnership, Tiffany & Co. has pledged to donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).
The Carters for Tiffany & Co. #AboutLove #TiffanyAndCo
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© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York pic.twitter.com/bTGZUts4DU— Tiffany & Co. (@TiffanyAndCo) August 23, 2021