Kanye West ventures to the dark side in his new video for “Heaven and Hell.”
The black-and-white clip, which serves as the latest visual off Ye’s Grammy-nominated album DONDA, takes place in an eery world where everyone wears black YEEZY Gap hoodies and covers their faces with masks.
“No more promos / No more photos / No more logos / No more chokeholds,” Ye raps on the 20th Century Steel Band-sampled track.
The video also doubles as the first commercial for YEEZY Gap, which aired during the College Football Playoff National Championship Game on ESPN.
The YEEZY Gap hoodie that is seen in the video has also launched globally on Yeezygap.com for $90. The double layer cotton hoodie is available in black and blue and comes in adult and kids sizes.
Ye, who is reportedly working on DONDA 2, recently announced that he is partnering with Balenciaga designer Demna Gvasalia on a “first-of-its-kind” collaboration called Yeezy Gap Engineered by Balenciaga, with a global release slated for June.