Everyone wants a piece of Diggy Simmons. The 16-year-old son of Rev Run gets hooked up to wires in a lab as technicians try to clone his legendary DNA in the Phil the God-directed video for “Copy, Paste,” the first single off his debut album. The rap phenom shows off his rhymes and moves, dancing during a breakdown.
“‘Copy, Paste’ is about just giving an anthem to original people, innovators, people that feel like their style’s been copy, pasted,” Diggy told staging-rapup.kinsta.cloud on set in Los Angeles. “I’m in a laboratory and I’m hooked up to wires and different stuff. I have like a bandage over my stomach. There’s laboratory girls in the scene, but it’s just about them trying to copy and paste me.”