Kanye West Gets on the KobeSystem [Video]

BY Devin / 1.9.2012

Kanye West

Forget the old regimens. Kanye West helps introduce the KobeSystem, Kobe Bryant’s new initiative with Nike. A dapper Mr. West throws his support behind the star-studded campaign, which also features testimonials from power players including Serena Williams, Aziz Ansari, Jerry Rice, Paul Rodriguez, and Richard Branson. Yeezy knows best.

https://www.youtube.com/embed/YDDrXXROm3I?rel=0

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